We help charities and not-for-profits grow with ethical telefundraising.



We know the success of your charity relies heavily on support from generous donors.

But how do you find these donors?

How does Telefund NZ work?

Telefund NZ’s skilled telefundraising team can support you in helping those in need.

Telefund New Zealand is your local fundraising support team with more than 15 years’ experience in attracting and retaining donations.

A larger community impact positively influences the amount donors give.

Telefund calls the public on a charity’s behalf, or trains the charity’s team in telefundraising.This actively works at increasing donations.

More funds allow the charity to improve its services for the community.


Jude and her team have more than fifteen years’ international experience in the charity tele-fundraising sector across a variety of campaigns. Jude was a telefundraiser at Ethicall and then became Senior Coach. It was time for her to return to New Zealand where she managed a Call Center. She then decided to move out on her own and develop her own team. She has maintained close, honest and transparent relationships with key clients.

Our Telefundraisers

Telefundraising can be a menial task, especially when pitching the same content over a length of time. Jude has developed a culture of flexibility and a team that takes pride in their work, with a professional and respectful approach that goes beyond achieving targets. Jude also leads from the front by personally calling with her team. This has resulted in consistent call quality and results.

Our Commitment & Values

Jude and her team have a passion for securing new & existing donors. It’s about engaging with people and helping them more actively support the causes they feel strongly about. The J Lyon approach is personal and informal – and tailored to meet your needs, environment, and on-going support. J Lyon’s clients are also happy to discuss their experiences further with you, please review our testimonials.

Volunteer Days

Where would we be without our telefundraisers? We are really keen for our clients to meet our telefundraisers and see first-hand the good work that they can do. So several times a year our telefundraisers volunteer and help the charities we work, plus a charity of their choice.


Unlike large contact centres, we seek to better understand our client’s specific needs, budget and environment, so we can tailor our services. That means contracts tailored exclusively for your organisation. We focus on being the best, not the biggest. In addition, she worked as Program Manager/Training and Performance Coach for the New Zealand arm of an Australian based telefundraising company with a variety of Australian and New Zealand clients – see our clients & testimonials sections for more information.


Ethical fundraising is very important to us – as a member of the Fundraising Institute of New Zealand (FINZ), Telefund NZ/J-Lyon Consulting is bound by the FINZ code of ethics. Home See the FINZ code of ethics web-page for full details.

  • Jude gained invaluable experience working for Ethicall – the 2 x winner of the Business Charity Awards & 5 x winner of the Institute of Fundraising UK Awards.
  • In addition, she worked as Program Manager/Training and Performance Coach for the New Zealand arm of an Australian based tele-fundraising company with a variety of Australian and New Zealand clients – see our clients & testimonials sections for more info’.
  • Guest Speaker at 2015 Fundraising Institute of New Zealand Conference.

Kind words from our charity and not for profit clients ​

Jude has helped us successfully implement a tele-fundraising program with promising results. We have continued to use her services over the past two years, especially regarding training and coaching, and test calling our in-house data sources. She has been reliable, flexible and supportive.

Ellen Voller

Fundraising Director, UNICEF NZ.

Jude helped us with a variety of things, not only script writing, training and coaching our community fundraising team, but also best practice within this sector and regular giving. I can’t speak highly enough with regards to the contribution Jude has made.

John Hooper

General Manager Marketing and Fundraising, Auckland Rescue Helicopter Trust.

We’ve run an in-house tele-marketing programme for many years. After just a few training sessions with Jude, our team is performing better than ever before. Her tailor-made sessions were at just the right level for our team. The training and improved scripts have made all the difference for the result.

Cyrille Koolhaas

Development Director, Amnesty International.

Want to know how we can help you raise more funds for your charity?
Get in touch with Telefund NZ today.

+64 21 194 4993


Jude Lyon MFINZ – J Lyon Consulting – Telefund NZ